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email marketing

A 6-post collection

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How to use Mailchimp marketing automation in your startup or business

When you hear about marketing automation you may imagine complex systems that only large companies with marketing gurus can use. However, while there are very advanced »

Germán Castaño Germán Castaño on mailchimp, email marketing, marketing automation 26 September 2017

How to build a valid business email list for cold email campaigns?

Despite what you may think, cold email campaigns are very effective for B2B businesses. At first, we thought it might be inefficient and even uncomfortable to »

Germán Castaño Germán Castaño on email marketing, marketing, sales, tools 24 July 2017

How to get calls from your email marketing campaigns

One of the best tools for internet marketing is using email as a tool to convert subscribers or leads into customers. Email marketing campaigns are very »

Germán Castaño Germán Castaño on Use-Cases, click to call, email marketing 18 March 2017

8 common email marketing mistakes you should avoid

Perhaps after creating your site, you can think email marketing is one of the next steps in your sales strategy. One of the most common calls »

Germán Castaño Germán Castaño on email marketing, mailchimp 22 October 2016

Tips to find potential business customers for your B2B startup

Maybe you have a product ready to sell, a website well designed and optimized for SEO, some campaigns are running on social media or search engines »

Germán Castaño Germán Castaño on marketing, email marketing, sales 07 October 2016
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