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A 15-post collection

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How to detect your best leads using Lead Score by Zapier

What is Lead Scoring? It is a marketing technique in which you assign each new lead a score depending on certain variables relevant to your business. »

Germán Castaño Germán Castaño on zapier, sales 22 May 2019

5 tips for getting more sales out of your cold calls

When done correctly, cold calling can become a valuable growth tactic for any business. This process requires a basic strategy that many companies seem to ignore, »

Germán Castaño Germán Castaño on sales 08 May 2019

A good customer service is your best sales tool

At Toky we have understood something that many times you can believe that it is only a book phrase and is: Customer service is an important »

Germán Castaño Germán Castaño on sales, customer service, marketing 03 October 2017

5 Phone sales mistakes that can kill your deals

At Toky we use our own virtual phone system for sales calls and customer service processes. We usually contact our leads B2B first by cold email »

Germán Castaño Germán Castaño on sales, marketing 18 September 2017

How to build a valid business email list for cold email campaigns?

Despite what you may think, cold email campaigns are very effective for B2B businesses. At first, we thought it might be inefficient and even uncomfortable to »

Germán Castaño Germán Castaño on email marketing, marketing, sales, tools 24 July 2017
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